Booking.com

How content can improve b2b-relationships

Booking.com wanted to improve in the b2b-space

The relationship between accommodations and Booking.com was strictly business. The brand did not have an emotional relationship with the people behind the listings.

Strategy

Honour high performers

And facilitate a conversation between them and their peers. Booking.com as the facilitator of stories told by the best accomodations in the world.

Concept

Guest Review Awards

We developed the content program Guest Review Awards. An international series told by the best accomodations on Booking.com. All published on a platform exclusively available to the b2b-partners of Booking.com.

Production & Operation

Portraits and practical tips

Our editorial team traveled across the globe and portrayed 14 hotel owners in 11 different countries. Extracting useful tips and tricks in additional content along the way.

Result

Improved brand perception across the board

This campaign improved the relationship between the brand and its audience. Measurable result on durable metrics all by sharing valuable stories.

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